Developed strategic European launch plan for AKG’s internal team, including accessories and packaging for the K3003, the most upmarket (over € 1,000) consumer in-ear headphones that the brand had every launched. Negotiated exclusive launch period with the Concept Store: Colette in Paris.
Presented product at launch events at specialist media events in both London and Vienna.
CLIENTAKG Acoustics : Harman International IndustriesWWWakg.comLOCATIONVienna | AT